Fountain drink dispensers are widely known in the foodservice industry as one of the most profitable equipment investments. According to industry averages, the cost to serve a 16 oz fountain drink—including syrup, cup, lid, straw, and CO₂—typically ranges between $0.25 to $0.40, while the average sale price ranges from $1.50 to $2.50, depending on your market. That means operators regularly see profit margins of 70% to 85% per cup. These drinks also pair easily with meals, increasing the average ticket value and encouraging combo purchases. In self-serve environments, like fast casual or convenience stores, they also reduce labor demands. The low cost per serving and high volume potential mean your dispenser can pay for itself quickly—often within months. Whether you offer free refills or upsell with flavor shots, the revenue from soft drinks is reliable, consistent, and scalable. For many foodservice businesses, soft drinks are a great revenue stream!

Studies show that self-service drink stations can increase beverage sales by 20% or more, particularly when paired with value meals or combo deals. Equip the station with essentials like cup dispensers, lid and straw holders, napkins, and trash bins to streamline the experience. Adding optional upsells—like a flavor shot machine or a small display fridge with premium bottled beverages—can further increase per-customer revenue. Visually, LED-lit dispensers and branded panels enhance perceived quality and attract attention. Cleanliness and organization are also key; messy stations deter users and hurt your brand image.